Here's What's New From Bill Vannot
Have you ever wondered whether there’s a way to know how well your site is performing? What metrics could help give you an overall view of it all?
While this is not the 100% defining factor, bounce rates are an important thing to look into.
According to Google.com, "Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page)."
Of course, while there's no definitive answer from Google on whether or not they use this as a factor for ranking, the fact is that they expand in detail on how to improve it and even include a video lecture on it. This gives us our answer as to how important this is to them.
As you may know, an increase in Bounce Rates is often a determining factor in how your site performs in relation to human traffic.
Google even goes on to say that High Bounce Rate is often triggered due to one page sites. And if you’ve followed Matt Cutt’s advice on one page sites, you know they are not fond of “niche” sites, or small sites. They see authority sites or large well-structured sites as high quality sites.
So in essence, the debate on whether Google uses this to determine rank is still up in the air. Yet we know it’s a very serious topic for them.
But that’s another topic for a different day.
Let’s get back to talking about how bounce rates impact your sales, because it is still a good determining factor of your site’s conversion and stick rate.
You see, you have to go back to basics and ask this question…
Why do people leave and go back to the search engine results when they come to a site?
Most likely – They haven’t found what they are looking for. Or in other words, your site is not congruent to the keyword they searched. This of course is not always the case, but it’s possible if you have a very high bounce rate.
Now there are three different things that we’ll be focusing on to ensure you get these straight.
The first is - How fast your site loads.
Think about it for a second.
If you go to a site and it takes 20 seconds to load, would you really be willing to wait, or would you go back to Google and look for another one? You’d probably go back to Google, right?
Unless of course you’ve been to the site before and you really like it.
Secondly, the content itself is key and oftentimes how much quality content there is. If you go to a site and it has good quality content, you’re more likely to stay vs. a site that has gibberish and is hard to understand, right? It’s the same concept.
And lastly, you need to ensure that people are able to navigate your sites with ease.
Think about that one.
Doesn’t it annoy you when you type something into Google, click on the search result, and the site is so scattered that you can't find anything?
Of course you leave unhappy and go back to Google.
Now while there are many other variables, today we are going to focus on these three areas, because frankly, quite a lot of people tend to forget the basics.
Now while this basic stuff does require some rudimentary technical understanding of the different concepts, you’ll get to learn how to fight bounce rates step by step, in this video course.
By following these rules and implementing these concepts, you will then decrease your bounce rates and make your visitors enjoy staying on your site, so much so that they come back again - and that is really what you want in the end.
Ready to get started and tackle this issue for your website?